Wednesday, August 09, 2006
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Recall and concentration
The following email was forwarded to me (and many of my colleagues), concerning a potential partnership between academia and big business. Somehow I don't see it happening, for any number of reasons. (The name of the well-known company and its main product have been obscured in the vain hope that hired goons won't show up at my door).


"In 2002 a research paper was released which indicated that [a junk food product] may help improve recall and concentration and [LargeCompany] are interested in revisiting this research to see if it's true.
 
I work for [LargeCompany] and we're in the process of organising a project and wondered if your department might like to be involved. The concept is a consumer-friendly short campaign that is built around 'Boosting Britain's Brain Power'. To underpin the campaign we'd like a refresh of the initial research which indicated that [aforementioned junk food] might help improve recall and concentration - is this something your department might be interested in getting involved with? We'd also be looking for someone to act as a professional spokesperson for a few media interviews to discuss the research which would help further raise the profile of your department.
 
Spinning out from this research, we will then look to further prove the findings by approaching failing pub quiz teams across the UK and equipping them with [junk food product] over a period of time to explore if it improves their performance. We're hoping for some guidance on a simple test that could be performed before testing begins and then after testing is completed.
 
The key though is a refresh of the initial research. I'd be happy to discuss this further with you, and would value an indication of your interest as soon as possible. We're hoping to go live with this campaign by the end of August so we need to move relatively quickly."

science
Wednesday, August 09, 2006 4:26:14 PM (GMT Standard Time, UTC+00:00)  #    Disclaimer  |  Comments [5]  |  Related posts:
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