It's not unusual to find strange international products in London shops, but what about strange international versions of familiar products? I must admit I'm an occasional consumer of Coca-Cola products, and quite often our local shops stock an import version rather than the readily-available British products. I quite frequently find bottles from Poland, which does make some sense as there have been loads and loads of new Polish shops opening around London. But more curious are the bottles from Georgia (not the US state), all written in that distinctive Georgian script, except for a UK import sticker. It's amazing to consider that someone could profit from transporting a product thousands of miles to sell it in the UK when that same product is readily available here already (thoughts of ice cubes and Eskimos come to mind).

I'm by no means the first person to notice this; see the following posts from Anders Jacobsen a couple years back: 1; 2. But it's still quite unclear to me how this could work. Perhaps the answer's out there already; it's just quite hard to sort out anything relevant from the masses of information about Coca-Cola and (US state) Georgia.